“Empower!” is the new brand for communicating the workings of UK Parliament & Government to adults with learning disabilities.
Our friends at Gilbey Films were commissioned by the UK Parliamentary Outreach team to make a film to publicise the Empower! training and encourage people to step forward and volunteer to train others: http://www.parliament.uk/ald. 24a designed the graphics for this film, and following its success Gilbey were then commissioned to develop all the Empower! training materials.
24a led the creative design for both projects. This included the creation of the Empower! logo, design of the video graphics and title sequences for the films, and a number of props were also made or organised. The printed materials, which include hand books & learning aids, were also designed by 24a. All the items are visually linked through a house style and follow ‘Easy Read’ guidelines to ensure maximum readability for participants with learning difficulties. If you would like to see the film it is in 8 chapters: Empower! full film