This well-established luxury wedding car-hire business, with an ever-growing fleet of vehicles, was looking to focus its offering through a new company identity.
The elegant new marque for Allerston Taylor & Regency Carriages was designed by 24a to include an illustration of the vehicle most popular with clients, set off in refined silver-blue on black palette.
The logo was first applied to the chauffers’ uniforms and across printed materials including promotional flyers, exhibition banners and business stationery. It is being rolled out across all print, exhibition display boards and banners, and digital channels.
After the success of the AT&RC logo, 24a was asked to develop the branding & printed marketing for a new business ‘Bella & LouLou’ – selling a vintage Chevrolet and all the 1950s trimmings for retro-inspired weddings.